Effect of Positive and Negitive Thinking Essay Example for Free

Effect of Positive and Negitive Thinking Essay When life gives you lemons, make grape juice, and leave the world wondering how you did it. The effects of both positive and negative thinking affects the world in the same sense, to have been given the different options to see the world and deciding which path to take. With each decision and action is the same as Newton’s law of gravity what goes up must come down, it’s a natural accordance that will continue on in the never ending circle of life. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life. Throughout life someone somewhere has heard, be it through friends or family, things such as If you think bad thoughts, then youll jinx it or If you think the worst, the worst will happen. Sadly now the world is slowly becoming consumed by more negativity then ever before, making these more then just little wives’ tales and they all start in the mind. When people are negative, either to ones’ self or others, it expands and jumps out. Think of a school environment, on a day-to-day basis, all those people are moving together, all those different personalities are clicking or crashing with one another, and all range of emotions are swirling around, one individual in the group could be having a bad day for a number of reasons, they might unintentionally do or say something that could in turn ruin another individual’s day. In some cases permitting for so many of the negative thoughts that come and go over time can turn from exciting just mentally in the mind, outward to the physical being itself. People who worry or overstress about all the little things that can go wrong or might happen, these are the â€Å"what if† thinkers, have been known to unwillingly force the body to become sick, in order to slow down the thoughts; that is a form of negative thinking attacking the body. In Greek mythology Pandora’s Box was said to have contained all the horrible and negative things of man, Envy, Crime, Hate, and Disease. When Pandora opened the box all of it escaped but the last thing to leave was Hope, the one thing that was meant to go against the darkness, negativity, the hatred of the humans’ lives. There have been quite a number of cases over the years that have reporting’s of people fighting diseases, such as cancer or childhood leukemia, where there have been quotes saying that staying positive and not letting this dieses get them down has helped, along with treatment, to rid the body of the nasty infection causing the unwanted pain and trouble. It can be a challenging and often long battle that tests the person’s ability and desire to live in a way that others will never feel. Those with a positive outlook that have the strength to fight all that comes at them with a smile, strong will, telling them selves â€Å"I can beat this.† have a higher chance of beating the bad blood that runs through the veins and can stay in remission for many years to follow. There have been quite a few cases that the upkeep of positive thinking in one’s daily life as lead to less depression, more immunity toward the common cold, as shown in tests involving students rec eiving an injection that made skin bumps appear and become enlarged or smaller depending upon their level of germ immunity. Highly optimistic students experienced higher immunity levels, and less chance of a cardiovascular disease. Religions use this power of thinking to touch people and to bring, what some call, a light into their worlds. Each person perceives it in a way specific to the individual often calling it what may best befit with their life. The major religion that focuses on the mind set with positive negative comparison is considered the most taboo, Wiccan and Paganism. A law of Wiccans’ is send the positive energy step taken and breath inhaled, which means send the good engery, karma, whatever name chosen, to the children of the world, to other adults, to the families you know and strangers not yet met. It is believed that by doing this the positive energy that gets sent out can come right back ten fold, most call this way of thinking Karma. Christians call it the light of God, a warm sensation that engulfs the body and fills it with joy and most pass the feeling on with the word of God. For every positive there is a negative in the world, just like from the Disney movie Merlin â€Å"for every up there is a down, for every flat there is a round.† it is a never ending cycle that will repeat even once the human race evolves beyond life now. Some people have been known to refer to these as storm clouds, which does fit because of the fact that they bring darkness and destruction when they come, but what they leave behind is not always seen so quickly, like the new life the rain brings, a fire from lightning is natures way of removing the dry and dead plant life and provides space for the new life to come through with more room to grow and expand. It is all a circle and without the negative there is no positive. The human race all around the world is controlled, both knowingly and unknowingly to the individuals of earth, by their mental state of mind, because in the end that’s all it is. The power of the mind has been traced through centuries of cultures and religious views, from the Far East to the New West. Daisaku Ikeda president of the worlds largest Buddhist community, once said â€Å"As soon as you think you cant possibly succeed, every cell in your being will be deflated and give up the fight [and] everything really will move in the direction of failure. Cultures use the power of the mind to breathe life, to live life to the fullest humans can. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life. Citations Positive Thinking Principles http://www.positive-thinking-principles.com/effects-of-positive-thinking.html Health Effects of Positive Thinking http://www.livestrong.com/article/137643-health-effects-positive-thinking/ Effects of Positive Thinking http://www.the-benefits-of-positive-thinking.com/effects-of-positive-thinking.html Phycology Today http://www.psychologytoday.com/blog/the-source-healing/201202/the-long-lasting-effects-negative-information Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructors preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Thank you for using WritePoint. When life gives you lemons Adora Pallisco February 2, 2013 Com/155 Compare Contrast Essay When life gives you lemons, make grape juice, and leave the world wondering how you did it. The effects of both positive and negative thinking affects the world in the same sense, to have been given the different options to see the world and deciding which path to take. With each decision and action is the same as Newton’s law of gravity what goes up must come down, it’s a natural accordance that will continue on in the never ending circle of life. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life. Throughout life someone somewhere has heard, be it through friends or family, things such as If you think bad thoughts, then youll jinx it or If you think the worst, the worst will happen. Sadly now the world is slowly becoming consumed by more negativity then ever before, making these more then just little wives’ tales and they all start in the mind. When people are negative, either to ones’ self or others, it expands and jumps out. Think of a school environment, on a day-to-day basis, all those people are moving together, all those different personalities are clicking or crashing with one another, and all range of emotions are swirling around, one individual in the group could be having a bad day for a number of reasons, they might unintentionally do or say something that could in turn ruin another individual’s day. In some cases permitting for so many of the negative thoughts that come and go over time can turn from exciting just mentally in the mind, outward to the physical being [Doctoral rule (but good advice for any academic writer)If not a noun (as in human being), the word Being is hard to imagine; it means existing. Try to rewrite this without using beingwith action words like attending, working, living, experiencing, simply asor even removing being completely] itself. People who worry or overstress about all the little things that can go wrong or might happen, these are the â€Å"what if† thinkers, have been known to unwillingly force the body to become sick, in order to slow down the thoughts; that is a form of negative thinking attacking the body. In Greek mythology Pandora’s Box was said to have contained all the horrible and negative things of man, Envy, Crime, Hate, and Disease. When Pandora opened the box all of it escaped but the last thing to leave was Hope, the one thing that was meant to go against the darkness, negativity, the hatred of the humans’ lives. There have been quite a number of cases over the years that have reporting’s of people fighting diseases, such as cancer or childhood leukemia, where there have been quotes saying that staying positive and not letting this dieses get them down has helped, along with treatment, to rid the body of the nasty infection causing the unwanted pain and trouble. It can be a challenging and often long battle that tests the person’s ability and desire to live in a way that others will never feel. Those with a positive outlook that have the strength to fight all that comes at them with a smile, strong will, telling them selves â€Å"I can beat this.† have a higher chance of beating the bad blood that runs through the veins and can stay in remission for many years to follow. There have been quite a few cases that the upkeep of positive thinking in one’s daily life as lead to less depression, more immunity toward the common cold, as shown in tests involving students receiving an injection that made skin bumps appear and become enlarged or smaller depending upon their level of germ immunity. Highly optimistic students experienced higher immunity levels, and less chance of a cardiovascular disease. Religions use this power of thinking to touch people and to bring, what some call, a light into their worlds. Each person perceives it in a way specific to the individual often calling it what may best befit with their life. The major religion that focuses on the mind set with positive negative comparison is considered the most taboo, Wiccan and Paganism. A law of Wiccans’ is send the positive energy step taken and breath inhaled, which means send the good engery, karma, whatever name chosen, to the children of the world, to other adults, to the families you know and strangers not yet met. It is believed that by doing this the positive energy that gets sent out can come right back ten fold, most call this way of thinking Karma. Christians call it the light of God, a warm sensation that engulfs the body and fills it with joy and most pass the feeling on with the word of God. For every positive there is a negative in the world, just like from the Disney movie Merlin â€Å"for every up there is a down, for every flat there is a round.† it is a never ending cycle that will repeat even once the human race evolves beyond life now. Some people have been known to refer to these as storm clouds, which does fit because of the fact that they bring darkness and destruction when they come, but what they leave behind is not always seen so quickly, like the new life the rain brings, a fire from lightning is natures way of removing the dry and dead plant life and provides space for the new life to come through with more room to grow and expand. It is all a circle and without the negative there is no positive. The human race all around the world is controlled, both knowingly and unknowingly to the individuals of earth, by their mental state of mind, because in the end that’s all it is. The power of the mind has been traced through centuries of cultures and religious views, from the Far East to the New West. Daisaku Ikeda president of the worlds largest Buddhist community, once said â€Å"As soon as you think you cant possibly succeed, every cell in your being will be deflated and give up the fight [and] everything really will move in the direction of failure. Cultures use the power of the mind to breathe life, to live life to the fullest humans can. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life.

Analysis of E-commerce in Kuwait

Analysis of E-commerce in Kuwait Chapter one: Introduction 1.1 Introduction This chapter provides general background information regarding online purchasing behavior with an insight into the advantages and disadvantages of e-commerce in general and then specifically in Kuwait. The history of online shopping and internet retailers is presented to better understand e-purchasing behavior alongside a description of general theories of consumer online purchaser behavior and online shopping in Kuwait. The problem definition, research questions and methodology and limitations of the study are then presented, concluding with an outline of the thesis structure. With advances in technology, specifically in the field of electronics and telecommunications, direct business and commerce with new retail approaches have emerged in recent decades to transform the business world. Due to the increase in the number of internet users and developing network technology, new forms of trade have grown from these advances particularly in Electronic Commerce (EC) a term introduced by Kalakota and Whinston in 1997. Electronic commerce has become one of the primary characteristics of the internet era and a significant method of doing business. According to Jelassi and Enders (2005) EC includes e-trading of digital and physical goods all trading steps: online marketing, online ordering, e-payment and distribution. Kalakota and Whinston (1997) pointed out that EC has two forms: business-to-consumer (B2C) and business-to-business (B2B). According to Molla and Licker (2001) B2C retailers offer their products and services to their customers. In the last decade, Kha lifa and Liu (2003) stated that ‘we have witnessed a substantial growth of internet based on services, both from traditional companies and pure internet business that are developing online services. Despite apparent growth there are no reliable statistics concerning E-commerce in Kuwait. However there are indications that the volume of e-commerce in Kuwait is growing slowly as discussed by Al-Sabah (2009) Kuwait Financial Forum, the Central Bank Governor stating We expect growth but so far we have not found a proper to be estimated for 2010, it depends on so many variables. In research shown in Economist Information in 2006 involving over 100 countries regarding availability of e-commerce, Kuwait came 50th. As the business world recognised the advantages of such socioeconomic changes, Kuwait began to take note of the advantages of electronic trading and commerce including the set up and development of measurements of electronic trading facilities and venues across the country (Al-Shati, 2009). As e-commerce is newly introduced in Kuwait, in order for Kuwaiti firms to reach world standards there needs to be research in different contexts of e-commerce such as online retailing to utilize opportunities and avoid risk. As observed by Lin (2003) the key to success in e-commerce depends on knowing customers and studying a customers viewpoint. The internet has singlehandedly created a concept shift away from more traditional methods of shopping. Studies by Joines et al. (2003) indicate the number of internet users is constantly increasing which signifies online purchasing is also increasing. Oppenheim and Ward (2006) agreed with Joines et al. (2003) explaining rapid increase was due to the growth of use of broadband technology combined with a change in consumer behaviour. Hollensen (2004) added that the internet has developed into a new distribution channel and evolution of this channel and e-commerce. Constantinides (2004) pointed out that in the influence of the consumer the first step was to identify certain impact aspects when purchasing online regarded as dimensions. Numerous and varied studies have been conducted worldwide to identify the advantages and disadvantages of e-shopping. Bridges and Florsheim (2008) argue that online shopping has advantages for both consumers and retailers. From a consumers point of view they found e-shopping allows a lower price, different alternatives of products/services, and customized products. Additionally they established retailers benefited from online shopping as it allowed them to reach a maximum number of customers, reduce communication costs and rapid transportation. However, e-shopping has also been criticized as online shopping may be considered non-trust worthy due to concerns of security of privacy (personal and financial information), lack of examination of the products, lack of human interaction and a concern the quality of the products will not reach customer expectation. From a retailer perspective the disadvantages of online shopping are providing high quality and creating special services can be very costly for the firm and may not be a good incentive to make consumers purchase (Kim and Forsythe (2009) and Lee et al. (2006). Whether it is a traditional market or online market, Hollensen (2004) pointed out that the retailer should understand the online consumer purchasing behaviour and how individuals make decision and buying choices. Therefore, Kotler and Armstrong (2007) stated that the marketers have developed different theories that can explain why consumers interpret information provided by e-retailer in a certain way, and thereby understand certain behaviours. Several authors have set out different definitions of consumer behaviour. According to Dr. Perner â€Å"consumer behaviour is study of individuals, groups, or organizations and the processes they use select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society†. Hollensen (2004) and Constantinides (2004) agreed that consumer online purchasing behaviour is a process of various factors and influences experienced by a consumer before fin ally purchasing products online. Online consumer behaviour researchers have therefore examined the adoption of technology for e-purchasing in different aspects. There appears to be no constant model of online purchasing adoption and behaviour as it depends on the nature of adoption as influenced by characteristics or social issues; Theory of Diffusion of Innovation (DOI) Roger (1983). In order to investigate consumer online purchasing behaviour, Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB) are considered dominant theories to measure online purchase intention and attitude behaviour, with Decomposed Theory of Planned Behaviour (DTPB) (Taylor and Todd 1995) the extended TPB. On the other hand, one essential model for development technology usage perspective is the Theory of Technology Acceptance Model (TAM) Davis et al. (1989), which developed into the Online Shopping Acceptance Model (OSAM) (Zhou et al. (2007). E-commerce researchers have measured different approaches for understanding online consumer behavior. Chen and Corkindale (2008) and Hernandez et al. (2009[a]) measured factors that influence consumers online purchasing behavior from the perspective of innovation adoption and accepting technology. Moreover, other authors examined trait attributes, situational factors, web site quality, and individual factors and influences on attitude and intention of consumer purchasing online (Monsuwe et al. (2004); Liao and Shi (2009); and Vazquez and Xu (2009)). Chen and Crokindale (2008) agreed attitude and intention have a strong relationship with acceptance of technology and the decision of purchasing online. In addition, innovation characteristics were considered significant factors that influence of technology adoption and purchasing behavior (Rogers, 1983). Therefore in order to understand online purchasing behavior it is important to measure different factors that may influence e-shoppers and determine online shopping based on insight from technology adoption innovation diffusion literature. This study will therefore present the Liu Model (2004) using it to identify factors that influence Kuwaiti consumer purchasing online. It will also measure the relationship between characteristics of internet retailers/consumers and characteristics of innovation, allowing the research to examine the impacts of these characteristics on consumer decision making and then purchasing behavior. 1.2 Online purchasing 1.2.1 History of Online Shopping In the 1990s online shopping emerged as a technological breakthrough and novelty in the business arena. Strengthening year on year in 1994 the first of its kind, an online bank was opened and Pizza Hut offered pizza ordering on their web page. Netscape then presented Secure Sockets Layer (SSL) to secure transactions, an essential feature of e-shopping. In 1995 Bezos launched Amazon.com, one of the most successful online businesses worldwide, followed by ‘e-bay an online auction site. By 1997 an estimated 41 million people were shopping online. With advances in technology in 1998, electronic postage stamps were introduced, whereby individuals could download and print stamps after paying a fee. In 1999, with the first online shop in the UK, The Virtual Mall was also launched, considered the first UK graphical internet shopping mall. The online shopping market developed rapidly from this point as the consumer gained in confidence and knowledge. In 1991, Kuwait University connected all university campuses together with the internet using International Business Machine (IBM) then known as BITNET with the help of Ministry of Communication (MOC) university campuses together. This network was limited to e-mail and other minor services. The National Science Foundation (NSF) agreed to expand the internet services to Kuwait in 1992 (Hussain, 2003). 1.2.2 Kuwaiti Consumer Attitudes Towards Online Shopping Online shopping is a relatively recent phenomenon that has gradually expanded worldwide reaching Kuwait. Compared to traditional stores, e-shopping is far from the target customer in efficacy and provides significant advantages in time saving and low costs. Although developing online shopping in Kuwait advances slowly, it is establishing a solid base as it incorporates a certain lifestyle, is a convenient option and its adventurous nature is attractive to Kuwaiti youths. With these factors increasingly dominant in daily routine, purchasing online has become a natural option in countries such as the USA and economic areas of the EU and the GCC ( Maarafy et al. 2007). Common products selling in Kuwait online are from the USA, the UAE and Asia. According to Forrester research (2008), Global e-commerce spending in 2000 was 132 $ billion, and expected to spend more than 1 trillion by 2012. In GCC capitals, the usage of online shopping behavior is different in the USA compared with and European and Asia Pacific cities. In Kuwait the online shopping concept is relatively in its early stages, however the adoption of online purchasing is expected to grow continually in coming years. With a high level of penetration in neighboring countries online such as Saudi Arabia and UAE, Kuwait will not be far from this diffusion of web shopping. Among the GCC, Kuwait lies 3rd with 10.7% in terms of e-commerce penetration, against 25.1% UAE and 14.3% in Saudi Arabia (Field, (2008)). According to recent worldwide research, as shown in Table 1.1, Kuwaits internet user growth has jumped from 5.8% of the population in 2000 to over 34% in 2008 and five times more users in the same time period and with further growth expected. Table1.1: Growth Internet Users in Kuwait Year Users population % population 2000 150,000 2,424,422 5.8% 2003 567,000 2,530,012 22.4.% 2005 600,000 2,630,775 22.8% 2008 900,000 2,596,799 34.7% 2009 (estimated) Above 900,000 2,692,526 33.4% Source: world wide statistics.com According to Al-Bahar (2009), Kuwait Consumer Adaptors online shopping distinguishes between local and international websites when purchasing online for many reasons. Kuwaiti consumer purchasing online and local websites are still in their infancy and under development. Thus, consumers are oriented to external websites they have established reputations, are trustworthy and provide an assurance of quality of their products. Express delivery firms such as Aramex and DHL compete to provide their services for delivery products in efficacy and effectiveness to encourage customers to e-purchase (Al-Abdullah, 2009). However, according to Al-Awan, (2008) e-shopping in the Kuwait market is still in its development stage through lack of organization. In order to enlighten and educate consumers, huge effort needs to be made with responsibility on the retailer to reach their maximum number of potential customers in order to realize value. Recently online businesses have started to establish themselves as limited e-firms providing products and services for Kuwaiti customers. 1.3 Problem definition E-commerce penetration: With the adoption of Kuwaiti consumer online purchasing low, the penetration of e-commerce in Kuwait remains relatively slow with a lack of studies relating to Kuwaiti e-shopping adoption. Consumer e-purchasing awareness: Due to a lack of consumer awareness of online shopping it has not been used widely in Kuwait. E-retailer strategies: As online selling is different to offline selling, it is necessary to fully understand consumer behavior in order to set up business strategies for the long term. In addition the rapid development of technology related to the internet enhances the shopping experience and encourages potential customers to purchase online. It is therefore critical for e-retailers to identify what factors influence the consumer when e-shopping. 1.4 Research objectives The overall objective of this research is to gain a deeper understanding of online purchasing behavior in Kuwait and factors affecting their buying decision process. This study is therefore focusing on the following objectives: To investigate the key factors affecting online purchasing behavior of Kuwaiti consumers. To explore the impact of the decision making process on Kuwaiti consumers purchasing behavior. To determine the relationship between factors influencing purchasing behavior and the decision making process. 1.5 Research Questions To fulfill the purpose of this research and reach the stated objectives related to consumer purchase online behavior the following research questions need to be addressed: What are the main factors influencing Kuwaiti customers online purchasing? How do these factors affect online purchasing behavior? What is the impact of the decision making process on consumer online purchasing behavior? What is the relationship between factors influencing behavior and the decision making process for e-shopping? 1.6 Research methodology This studys approach is deductive, because it measures factors that affect online shopping to explain Kuwaiti consumer online behavior taken from previous studies in different countries. It is mainly explanatory, developing a deeper understanding of the online purchasing behavior of Kuwaiti consumers while investigating varied opinions related to local e-commerce, alongside which factors affect their purchasing behavior. To a certain extent it is exploratory because of a lack of previous research in the online purchase behavior in Kuwait and Gulf region. The study is also mildly descriptive due to previous research of online market phenomena conducted in different countries and extended to Kuwait. Moreover, this research is quantitative in nature using primary data for the survey questionnaire as the main tool of data collection in order to discuss online Kuwaiti consumer purchase behavior. The questionnaire was randomly distributed either in person or through email. The total sample size 500 was distributed in Kuwaiti firms, ministries, universities and public places with 360 respondents. The data collected from the questionnaire is then used to identify relationships and connections between these variables to achieve the studys objectives. 1.7 Limitations In the course of this research a number of limitations were identified as follows: As the research examines consumer online shopping behavior without specifying the type of product exchanged whether tangible or intangible, it is limited in its scope. This study is limited to selection factors covering aspects of Kuwaiti consumer online purchase behavior disregarding other variables of satisfaction, trust, social aspects and situational factors. As with all research using survey data the sample may not be fully representative of the actual behavior in the population, as it is impossible to directly compare our data with data collected on the State of Kuwait level on online purchasing behavior due to time factors. Investigation focuses on online consumer behavior mainly from the customers perspective rather than the retailers perspective. This study evaluates only the online adoption purchasing behavior without evaluation of service quality offered by distinct websites. With a lack of previous research in this topic in Kuwait and the Gulf region, there is little, if any, comparative literature review or use as a framework. 1.8 Thesis structure In the first chapter; an overview of the research area is given, introducing e-commerce in general, then in Kuwait. This is followed by a presentation of the country relevance, the problem definition, the research objectives and questions, the research methodology and the limitations of the study. Chapter Two provides a comprehensive review of relevant literature concerning the research to draw an understanding of dominant theories that explain online consumer behavior, followed by factors that influence consumer online purchase with an integrated consumer making decision process. Chapter Three covers the research design and methodology exploring the methodology of the strategy of collecting data and analysis of the survey questionnaire to achieve the objectives. In Chapter Four, data analysis presents the empirical data collected with analysis and a survey discussion of the results. Finally in Chapter Five conclusions drawn from the overall study are summarized with recommendations made for future research in the subject area. Chapter Two: Literature Review 2.1 Introduction In this chapter an overview and examination of theories of adoption and online technology acceptance behavior from a global perspective is presented, with a comprehensive review of relevant studies conducted on consumer behavior purchasing online with the decision making process. Interactivity is considered a primary principle for the World Wide Web (WWW) with Lee et al. (2006) arguing that â€Å"interactivity is the extent to which users can participate in modifying the form and content of a mediated environment in real time†. The WWW allows unprecedented access to information and markets which has impacted societies globally with people able to search for information and/or purchase product/service online. Factors influencing consumer online purchasing behavior have been explored between 2004/09. Ha and Stoel (2004), Lee et al. (2006) and Hernandez et al. (2009) [b] analyzed the online behavior from the perspective of innovation adoption and accepting technology by identifying the consumer acceptance of innovativeness and frequency of shopping online. Lin and Wang (2008) focused on the decision making process arguing that consumers depend on their experience with repeat shopping. Broekhuizen and Huizingh (2009) agreed adding experience will lead to a strong relationship between different variables (such as saving time/effort, enjoyment and price attractiveness) and intention to purchase. The research of Monsuwe et al. (2004) and Liao and Shi (2009) explored situational factors, trait attributes, individual factors and website quality and impact on attitude and intention of consumer purchasing online. This review will therefore cover wide-ranging theories considering the features and benefits of numerous models proposed by such authors studying online consumer behavior. 2.2 Technology readiness and Self-Services Technologies While customer innovation adoption behavior and diffusion of innovations have been investigated for decades, recent interest has turned toward Self-Service Technologies (SSTs). SSTs involves new service access provided via new channels to meet customer demand in an effective and efficient way. Many technological innovations face resistance from customers, due to a lack of experience and uncertainty. Therefore research involves varied measurements such as: innovation characteristics, service quality, individual differences, ease of use and usefulness. Liljander et al. (2006) agreed personal traits suggest influence on customer adoption of SSTs. A study by Parasurman (2000), presented the attitudinal measurement â€Å"Technology Readiness (TR), peoples propensity to embrace and use new technologies for accomplishing goals in home life and at work† stating TR is considered a factor influencing SSTs. The same author explained an individuals positive or negative feeling toward tech nology is dominant identifying TR consists of multi-measurements of: Insecurity, Discomfort, Innovativeness and Optimism. The latter, Optimism refers to the positive view of technology and beliefs of control that enable users to increase convenience, efficiency and flexibility, while, Innovativeness is peoples tendency to open up to technology. Discomfort is an individuals perceived lack of control of technology and has a strong negative influence on SSTs. Insecurity refers to lack of trust in technology and its ability to work effectively. Notably, optimism and innovativeness are considered highly TR individual contributors, with discomfort and flexibility considered to have high level inhibitor attributes decreasing TR. Liljander et al. (2006) proved in their research a positive effect of TR on customers attitude towards using SSTs and their website evaluation, finding technology linked with convenience, freedom and control as vital when building positive attitudes towards using S STs. 2.3 Original theories of consumer online behavior Having reviewed numerous forms of literature no singular constant model has been identified for innovation diffusion and adoption. Innovation technology depends on the nature of adoption influenced by social theory or characteristics of innovation such as the Technology Acceptance Model (TAM) devised by Davis et al. (1989).Therefore diffusion theory and other factors have been widely used to guide consumer behavior research. Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB) are dominant theories examining consumers online purchase intention and behavior. TAM is considered an initial model for technology usage development, as it is customized to understand the adoption of computer-based technology in the workplace and is used in many studies. Conversely other researchers criticized TAM, because it explores simply the technology side. TRA has evolved from TAM, determining individual attitude toward and behavioral intention to use this new technology. TPB is considered another update from TRA. Theory of Planned Behavior identifies the behavioral intention of purchase online influence with its attitude to technology. Rogers (1983) created a Diffusion of Innovation Theory (DOI) that illustrates adoption of innovation dominant over time in social systems. This theory depends on critical elements, the time of adoption and characteristics of innovation. 2.3.1 Technology acceptance model By using Theory of Reasoned Action as a theoretical base Davis et al. (1989) created a Technology Acceptance Model. TAM is identified a viable paradigm for examining consumer adoption for the new technology and information technology. The genuine TAM determined the actual use of technology, attitude toward using this technology connected with beliefs to define behavioral intention to use new technology as explained by Liu (2004) and illustrated in 2.1. TAM focused on beliefs about the usefulness and ease of use to be a main role in technology adoption behavior. Perceived Usefulness (PU) refers to the degree of potential individual perception that use of new technology will enhance improving performance Davis et al. (1989). Perceived Ease of Use (PEOU) is identified as an individual perception of using technology not requiring extra effort. Perceived Enjoyment was added later by Davis et al. (1992) and considered â€Å"essential motivation in adoption of new technology, the extent to which the activity of using computer is perceived to be enjoyable in its own right, apart from any performance consequences that may be anticipated†. In TAM, behavioral intention to new technology usage was determined by a persons attitude toward using this technology. In addition TAM evolved with an updated version proposed in 2000 by Venkatesh and Davis called TAM2. This new model was influenced by subjective norms, image and output quality. Having examined PU, PEOU and enjoyment in different shopping experiences, Lee et al. (2006) and Bridges and Florsheim (2008) found that seeking hedonic benefit depends on perceived enjoyment through online experience. Hedonic elements may encourage internet use, but not necessarily online buying. Furthermore, an individual consumer may be oriented to seek experiential value through enjoyable browsing or shopping online or for their own fun experience. Seeking utilitarian benefits also relies on perceived ease of use and satisfactory outcomes, in addition to influencing the purchase directly. Utilitarian orientation defined by Bellenger and Korgaonker (1980), Babin et al. (1994) and To et al. (2007) observes orientation or motivation seeking instrumental value to minimize time and effort shopping and cost saving or seeking convenience. Acquired benefit depends on whether the mission of shopping is completed or not. The e-retailers focus providing utilitarian benefits more than hedonic benefits will increase or be completed efficiently during the process of online buying and future intention. 2.3.2 online shopping acceptance model Zhou et al. (2007) proposed an extension model of TAM called â€Å"Online Shopping Acceptance Model† (OSAM). This model considers a general view of online purchasing acceptance from the consumers perspective. These authors also pointed out that in spite of TAM Davis et al. (1989) being broadly used to examine online purchasing environment, it does not analyze specific online shopping characteristics. Therefore OSAM integrated consumer factors in traditional markets and theories may be added to TAM factors to re-examine the issue in the context of online shopping as showed in 2.2. Moreover, OSAM have been developed to predict and explore consumer acceptance e-purchasing by incorporating the beliefs, intention, and attitude behavior relationship into the perspective of perceived usefulness which was replaced by perceived outcomes to cover potential benefits and e-shopping risks. Shopping orientation and motivation have been added from traditional market factors considered antece dents of online purchasing intention and online experience as factors that construct during navigation of e-shopping sites. Also, satisfaction as mediators between behavior and intention has been added. OSAM considers a strong predictor of continue intention to purchasing more than perceived usefulness. Furthermore, this model includes consumer demographics and normative beliefs with their influence on e-purchasing intention. Exploring the development of TAM by introducing OSAM will enhance our understanding of different factors that affect consumer behavior intention. 2.3.3 Theory of reasoned action Fishbein and Ajzen (1975) formulated a â€Å"Theory of Reasoned Action† (TRA), which illustrates behaviors expressed by individual intention to perform a behavior from psychological social factors and aims to examine measurements of that behavior. Based on Marshall et al. (2009) and Lee and Park (2009), they pointed out correlations between beliefs, subjective norms and attitude affects on formation of behavioral individual intention. This intention is influenced by subjective norms referring to the individuals perception with outside influences to perform (or not) a specific behavior to purchase as illustrated in 2.3. While attitude refers to an individual attitude behavior, negative or positive, toward adoption of innovation and brand overall which creates their beliefs about the consequences of adopting and the brands attributes (Jobber, 2004). Beliefs are defined by the persons subjective probability that performing a particular behavior will produce specific results. Four types of belief attitude towards to e-shopping were identified by Vijayasarathy (2002); shopping experience, product perception, customer services and customer risk. This model therefore suggests that external stimuli influence attitudes by modifying the structure of the persons beliefs (Ajzan and Fishbein, 1980 and Ajzen, 1991). Further, TRA provides a strong theoretical basis for studying motivation related decision-making. Using this theory is expected to enhance our understanding toward attitudes and behavioral intention of online shoppers. 2.3.4 Theory of planned behavior The Theory of Planned Behavior (TPB) can be appraised as an extension of TRA according to Ajzen (1985) used to predict buying behavior based on Bagozzi and Kimmel (1995) and De Cannià ¨re et al. (2009). A central element of this theory is the individual intention to perform a given behavior as shown in 2.4. Ajzen (1991) identified intention as ‘how individuals are willing to try and how much effort they are planning to exert, in order to perform the behavior. The same author and Chen and Corkindale (2008) state this theory includes an additional element which is an individual perceived behavioral control (PBC). Compeau and Higgins (1995) cited by Dennis et al. (2009) defined it as a judgment of ones ability to use a computer. PBC is compatible with Banduras (1977, 1982) concept of â€Å"perceived self-efficacy which is concerned with judgments of how well an individual can execute courses of action required to deal with prospective situations†. In PBC attitude and subje ctive norms factors can predict intention and behavior. According to TPB, PBC together with intention can be used directly to predict behavioral achievement. This model proposes the intention impact and mediates among these factors: 1) intentions are the immediate antecedent of behavior, 2) fully mediate on impact of attitude towards behavior and 3) intentions partially mediate the impact of perceived behavioral control (Ajzen, 1985, 1991; Fishbein and Ajzen, 1975) as illustrated in 2.4. Furthermore, Ajzen stated that the relative importance of predictors in the TPB would be different among behaviors and situations. On the other hand, TPB components can be used according to De Cannià ¨re et al. (2009) to form the experience after purchasing. 2.3.5 Decomposed Theory of planned behavior In 1995, Taylor and Todd demonstrated that better comprehension of the relationship between beliefs and antecedent of intention need to be combined as attitudinal beliefs as DTPB as shown in 2.5. They argued that DTPB is a strong model, more advanced and purer than the TRA and the TPB model. It was identified that, due to diffusion innovation theory, attitudinal beliefs contained three characteristics of an innovation that affect the adopt Analysis of E-commerce in Kuwait Analysis of E-commerce in Kuwait Chapter one: Introduction 1.1 Introduction This chapter provides general background information regarding online purchasing behavior with an insight into the advantages and disadvantages of e-commerce in general and then specifically in Kuwait. The history of online shopping and internet retailers is presented to better understand e-purchasing behavior alongside a description of general theories of consumer online purchaser behavior and online shopping in Kuwait. The problem definition, research questions and methodology and limitations of the study are then presented, concluding with an outline of the thesis structure. With advances in technology, specifically in the field of electronics and telecommunications, direct business and commerce with new retail approaches have emerged in recent decades to transform the business world. Due to the increase in the number of internet users and developing network technology, new forms of trade have grown from these advances particularly in Electronic Commerce (EC) a term introduced by Kalakota and Whinston in 1997. Electronic commerce has become one of the primary characteristics of the internet era and a significant method of doing business. According to Jelassi and Enders (2005) EC includes e-trading of digital and physical goods all trading steps: online marketing, online ordering, e-payment and distribution. Kalakota and Whinston (1997) pointed out that EC has two forms: business-to-consumer (B2C) and business-to-business (B2B). According to Molla and Licker (2001) B2C retailers offer their products and services to their customers. In the last decade, Kha lifa and Liu (2003) stated that ‘we have witnessed a substantial growth of internet based on services, both from traditional companies and pure internet business that are developing online services. Despite apparent growth there are no reliable statistics concerning E-commerce in Kuwait. However there are indications that the volume of e-commerce in Kuwait is growing slowly as discussed by Al-Sabah (2009) Kuwait Financial Forum, the Central Bank Governor stating We expect growth but so far we have not found a proper to be estimated for 2010, it depends on so many variables. In research shown in Economist Information in 2006 involving over 100 countries regarding availability of e-commerce, Kuwait came 50th. As the business world recognised the advantages of such socioeconomic changes, Kuwait began to take note of the advantages of electronic trading and commerce including the set up and development of measurements of electronic trading facilities and venues across the country (Al-Shati, 2009). As e-commerce is newly introduced in Kuwait, in order for Kuwaiti firms to reach world standards there needs to be research in different contexts of e-commerce such as online retailing to utilize opportunities and avoid risk. As observed by Lin (2003) the key to success in e-commerce depends on knowing customers and studying a customers viewpoint. The internet has singlehandedly created a concept shift away from more traditional methods of shopping. Studies by Joines et al. (2003) indicate the number of internet users is constantly increasing which signifies online purchasing is also increasing. Oppenheim and Ward (2006) agreed with Joines et al. (2003) explaining rapid increase was due to the growth of use of broadband technology combined with a change in consumer behaviour. Hollensen (2004) added that the internet has developed into a new distribution channel and evolution of this channel and e-commerce. Constantinides (2004) pointed out that in the influence of the consumer the first step was to identify certain impact aspects when purchasing online regarded as dimensions. Numerous and varied studies have been conducted worldwide to identify the advantages and disadvantages of e-shopping. Bridges and Florsheim (2008) argue that online shopping has advantages for both consumers and retailers. From a consumers point of view they found e-shopping allows a lower price, different alternatives of products/services, and customized products. Additionally they established retailers benefited from online shopping as it allowed them to reach a maximum number of customers, reduce communication costs and rapid transportation. However, e-shopping has also been criticized as online shopping may be considered non-trust worthy due to concerns of security of privacy (personal and financial information), lack of examination of the products, lack of human interaction and a concern the quality of the products will not reach customer expectation. From a retailer perspective the disadvantages of online shopping are providing high quality and creating special services can be very costly for the firm and may not be a good incentive to make consumers purchase (Kim and Forsythe (2009) and Lee et al. (2006). Whether it is a traditional market or online market, Hollensen (2004) pointed out that the retailer should understand the online consumer purchasing behaviour and how individuals make decision and buying choices. Therefore, Kotler and Armstrong (2007) stated that the marketers have developed different theories that can explain why consumers interpret information provided by e-retailer in a certain way, and thereby understand certain behaviours. Several authors have set out different definitions of consumer behaviour. According to Dr. Perner â€Å"consumer behaviour is study of individuals, groups, or organizations and the processes they use select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society†. Hollensen (2004) and Constantinides (2004) agreed that consumer online purchasing behaviour is a process of various factors and influences experienced by a consumer before fin ally purchasing products online. Online consumer behaviour researchers have therefore examined the adoption of technology for e-purchasing in different aspects. There appears to be no constant model of online purchasing adoption and behaviour as it depends on the nature of adoption as influenced by characteristics or social issues; Theory of Diffusion of Innovation (DOI) Roger (1983). In order to investigate consumer online purchasing behaviour, Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB) are considered dominant theories to measure online purchase intention and attitude behaviour, with Decomposed Theory of Planned Behaviour (DTPB) (Taylor and Todd 1995) the extended TPB. On the other hand, one essential model for development technology usage perspective is the Theory of Technology Acceptance Model (TAM) Davis et al. (1989), which developed into the Online Shopping Acceptance Model (OSAM) (Zhou et al. (2007). E-commerce researchers have measured different approaches for understanding online consumer behavior. Chen and Corkindale (2008) and Hernandez et al. (2009[a]) measured factors that influence consumers online purchasing behavior from the perspective of innovation adoption and accepting technology. Moreover, other authors examined trait attributes, situational factors, web site quality, and individual factors and influences on attitude and intention of consumer purchasing online (Monsuwe et al. (2004); Liao and Shi (2009); and Vazquez and Xu (2009)). Chen and Crokindale (2008) agreed attitude and intention have a strong relationship with acceptance of technology and the decision of purchasing online. In addition, innovation characteristics were considered significant factors that influence of technology adoption and purchasing behavior (Rogers, 1983). Therefore in order to understand online purchasing behavior it is important to measure different factors that may influence e-shoppers and determine online shopping based on insight from technology adoption innovation diffusion literature. This study will therefore present the Liu Model (2004) using it to identify factors that influence Kuwaiti consumer purchasing online. It will also measure the relationship between characteristics of internet retailers/consumers and characteristics of innovation, allowing the research to examine the impacts of these characteristics on consumer decision making and then purchasing behavior. 1.2 Online purchasing 1.2.1 History of Online Shopping In the 1990s online shopping emerged as a technological breakthrough and novelty in the business arena. Strengthening year on year in 1994 the first of its kind, an online bank was opened and Pizza Hut offered pizza ordering on their web page. Netscape then presented Secure Sockets Layer (SSL) to secure transactions, an essential feature of e-shopping. In 1995 Bezos launched Amazon.com, one of the most successful online businesses worldwide, followed by ‘e-bay an online auction site. By 1997 an estimated 41 million people were shopping online. With advances in technology in 1998, electronic postage stamps were introduced, whereby individuals could download and print stamps after paying a fee. In 1999, with the first online shop in the UK, The Virtual Mall was also launched, considered the first UK graphical internet shopping mall. The online shopping market developed rapidly from this point as the consumer gained in confidence and knowledge. In 1991, Kuwait University connected all university campuses together with the internet using International Business Machine (IBM) then known as BITNET with the help of Ministry of Communication (MOC) university campuses together. This network was limited to e-mail and other minor services. The National Science Foundation (NSF) agreed to expand the internet services to Kuwait in 1992 (Hussain, 2003). 1.2.2 Kuwaiti Consumer Attitudes Towards Online Shopping Online shopping is a relatively recent phenomenon that has gradually expanded worldwide reaching Kuwait. Compared to traditional stores, e-shopping is far from the target customer in efficacy and provides significant advantages in time saving and low costs. Although developing online shopping in Kuwait advances slowly, it is establishing a solid base as it incorporates a certain lifestyle, is a convenient option and its adventurous nature is attractive to Kuwaiti youths. With these factors increasingly dominant in daily routine, purchasing online has become a natural option in countries such as the USA and economic areas of the EU and the GCC ( Maarafy et al. 2007). Common products selling in Kuwait online are from the USA, the UAE and Asia. According to Forrester research (2008), Global e-commerce spending in 2000 was 132 $ billion, and expected to spend more than 1 trillion by 2012. In GCC capitals, the usage of online shopping behavior is different in the USA compared with and European and Asia Pacific cities. In Kuwait the online shopping concept is relatively in its early stages, however the adoption of online purchasing is expected to grow continually in coming years. With a high level of penetration in neighboring countries online such as Saudi Arabia and UAE, Kuwait will not be far from this diffusion of web shopping. Among the GCC, Kuwait lies 3rd with 10.7% in terms of e-commerce penetration, against 25.1% UAE and 14.3% in Saudi Arabia (Field, (2008)). According to recent worldwide research, as shown in Table 1.1, Kuwaits internet user growth has jumped from 5.8% of the population in 2000 to over 34% in 2008 and five times more users in the same time period and with further growth expected. Table1.1: Growth Internet Users in Kuwait Year Users population % population 2000 150,000 2,424,422 5.8% 2003 567,000 2,530,012 22.4.% 2005 600,000 2,630,775 22.8% 2008 900,000 2,596,799 34.7% 2009 (estimated) Above 900,000 2,692,526 33.4% Source: world wide statistics.com According to Al-Bahar (2009), Kuwait Consumer Adaptors online shopping distinguishes between local and international websites when purchasing online for many reasons. Kuwaiti consumer purchasing online and local websites are still in their infancy and under development. Thus, consumers are oriented to external websites they have established reputations, are trustworthy and provide an assurance of quality of their products. Express delivery firms such as Aramex and DHL compete to provide their services for delivery products in efficacy and effectiveness to encourage customers to e-purchase (Al-Abdullah, 2009). However, according to Al-Awan, (2008) e-shopping in the Kuwait market is still in its development stage through lack of organization. In order to enlighten and educate consumers, huge effort needs to be made with responsibility on the retailer to reach their maximum number of potential customers in order to realize value. Recently online businesses have started to establish themselves as limited e-firms providing products and services for Kuwaiti customers. 1.3 Problem definition E-commerce penetration: With the adoption of Kuwaiti consumer online purchasing low, the penetration of e-commerce in Kuwait remains relatively slow with a lack of studies relating to Kuwaiti e-shopping adoption. Consumer e-purchasing awareness: Due to a lack of consumer awareness of online shopping it has not been used widely in Kuwait. E-retailer strategies: As online selling is different to offline selling, it is necessary to fully understand consumer behavior in order to set up business strategies for the long term. In addition the rapid development of technology related to the internet enhances the shopping experience and encourages potential customers to purchase online. It is therefore critical for e-retailers to identify what factors influence the consumer when e-shopping. 1.4 Research objectives The overall objective of this research is to gain a deeper understanding of online purchasing behavior in Kuwait and factors affecting their buying decision process. This study is therefore focusing on the following objectives: To investigate the key factors affecting online purchasing behavior of Kuwaiti consumers. To explore the impact of the decision making process on Kuwaiti consumers purchasing behavior. To determine the relationship between factors influencing purchasing behavior and the decision making process. 1.5 Research Questions To fulfill the purpose of this research and reach the stated objectives related to consumer purchase online behavior the following research questions need to be addressed: What are the main factors influencing Kuwaiti customers online purchasing? How do these factors affect online purchasing behavior? What is the impact of the decision making process on consumer online purchasing behavior? What is the relationship between factors influencing behavior and the decision making process for e-shopping? 1.6 Research methodology This studys approach is deductive, because it measures factors that affect online shopping to explain Kuwaiti consumer online behavior taken from previous studies in different countries. It is mainly explanatory, developing a deeper understanding of the online purchasing behavior of Kuwaiti consumers while investigating varied opinions related to local e-commerce, alongside which factors affect their purchasing behavior. To a certain extent it is exploratory because of a lack of previous research in the online purchase behavior in Kuwait and Gulf region. The study is also mildly descriptive due to previous research of online market phenomena conducted in different countries and extended to Kuwait. Moreover, this research is quantitative in nature using primary data for the survey questionnaire as the main tool of data collection in order to discuss online Kuwaiti consumer purchase behavior. The questionnaire was randomly distributed either in person or through email. The total sample size 500 was distributed in Kuwaiti firms, ministries, universities and public places with 360 respondents. The data collected from the questionnaire is then used to identify relationships and connections between these variables to achieve the studys objectives. 1.7 Limitations In the course of this research a number of limitations were identified as follows: As the research examines consumer online shopping behavior without specifying the type of product exchanged whether tangible or intangible, it is limited in its scope. This study is limited to selection factors covering aspects of Kuwaiti consumer online purchase behavior disregarding other variables of satisfaction, trust, social aspects and situational factors. As with all research using survey data the sample may not be fully representative of the actual behavior in the population, as it is impossible to directly compare our data with data collected on the State of Kuwait level on online purchasing behavior due to time factors. Investigation focuses on online consumer behavior mainly from the customers perspective rather than the retailers perspective. This study evaluates only the online adoption purchasing behavior without evaluation of service quality offered by distinct websites. With a lack of previous research in this topic in Kuwait and the Gulf region, there is little, if any, comparative literature review or use as a framework. 1.8 Thesis structure In the first chapter; an overview of the research area is given, introducing e-commerce in general, then in Kuwait. This is followed by a presentation of the country relevance, the problem definition, the research objectives and questions, the research methodology and the limitations of the study. Chapter Two provides a comprehensive review of relevant literature concerning the research to draw an understanding of dominant theories that explain online consumer behavior, followed by factors that influence consumer online purchase with an integrated consumer making decision process. Chapter Three covers the research design and methodology exploring the methodology of the strategy of collecting data and analysis of the survey questionnaire to achieve the objectives. In Chapter Four, data analysis presents the empirical data collected with analysis and a survey discussion of the results. Finally in Chapter Five conclusions drawn from the overall study are summarized with recommendations made for future research in the subject area. Chapter Two: Literature Review 2.1 Introduction In this chapter an overview and examination of theories of adoption and online technology acceptance behavior from a global perspective is presented, with a comprehensive review of relevant studies conducted on consumer behavior purchasing online with the decision making process. Interactivity is considered a primary principle for the World Wide Web (WWW) with Lee et al. (2006) arguing that â€Å"interactivity is the extent to which users can participate in modifying the form and content of a mediated environment in real time†. The WWW allows unprecedented access to information and markets which has impacted societies globally with people able to search for information and/or purchase product/service online. Factors influencing consumer online purchasing behavior have been explored between 2004/09. Ha and Stoel (2004), Lee et al. (2006) and Hernandez et al. (2009) [b] analyzed the online behavior from the perspective of innovation adoption and accepting technology by identifying the consumer acceptance of innovativeness and frequency of shopping online. Lin and Wang (2008) focused on the decision making process arguing that consumers depend on their experience with repeat shopping. Broekhuizen and Huizingh (2009) agreed adding experience will lead to a strong relationship between different variables (such as saving time/effort, enjoyment and price attractiveness) and intention to purchase. The research of Monsuwe et al. (2004) and Liao and Shi (2009) explored situational factors, trait attributes, individual factors and website quality and impact on attitude and intention of consumer purchasing online. This review will therefore cover wide-ranging theories considering the features and benefits of numerous models proposed by such authors studying online consumer behavior. 2.2 Technology readiness and Self-Services Technologies While customer innovation adoption behavior and diffusion of innovations have been investigated for decades, recent interest has turned toward Self-Service Technologies (SSTs). SSTs involves new service access provided via new channels to meet customer demand in an effective and efficient way. Many technological innovations face resistance from customers, due to a lack of experience and uncertainty. Therefore research involves varied measurements such as: innovation characteristics, service quality, individual differences, ease of use and usefulness. Liljander et al. (2006) agreed personal traits suggest influence on customer adoption of SSTs. A study by Parasurman (2000), presented the attitudinal measurement â€Å"Technology Readiness (TR), peoples propensity to embrace and use new technologies for accomplishing goals in home life and at work† stating TR is considered a factor influencing SSTs. The same author explained an individuals positive or negative feeling toward tech nology is dominant identifying TR consists of multi-measurements of: Insecurity, Discomfort, Innovativeness and Optimism. The latter, Optimism refers to the positive view of technology and beliefs of control that enable users to increase convenience, efficiency and flexibility, while, Innovativeness is peoples tendency to open up to technology. Discomfort is an individuals perceived lack of control of technology and has a strong negative influence on SSTs. Insecurity refers to lack of trust in technology and its ability to work effectively. Notably, optimism and innovativeness are considered highly TR individual contributors, with discomfort and flexibility considered to have high level inhibitor attributes decreasing TR. Liljander et al. (2006) proved in their research a positive effect of TR on customers attitude towards using SSTs and their website evaluation, finding technology linked with convenience, freedom and control as vital when building positive attitudes towards using S STs. 2.3 Original theories of consumer online behavior Having reviewed numerous forms of literature no singular constant model has been identified for innovation diffusion and adoption. Innovation technology depends on the nature of adoption influenced by social theory or characteristics of innovation such as the Technology Acceptance Model (TAM) devised by Davis et al. (1989).Therefore diffusion theory and other factors have been widely used to guide consumer behavior research. Theory of Reasoned Action (TRA) and Theory of Planned Behavior (TPB) are dominant theories examining consumers online purchase intention and behavior. TAM is considered an initial model for technology usage development, as it is customized to understand the adoption of computer-based technology in the workplace and is used in many studies. Conversely other researchers criticized TAM, because it explores simply the technology side. TRA has evolved from TAM, determining individual attitude toward and behavioral intention to use this new technology. TPB is considered another update from TRA. Theory of Planned Behavior identifies the behavioral intention of purchase online influence with its attitude to technology. Rogers (1983) created a Diffusion of Innovation Theory (DOI) that illustrates adoption of innovation dominant over time in social systems. This theory depends on critical elements, the time of adoption and characteristics of innovation. 2.3.1 Technology acceptance model By using Theory of Reasoned Action as a theoretical base Davis et al. (1989) created a Technology Acceptance Model. TAM is identified a viable paradigm for examining consumer adoption for the new technology and information technology. The genuine TAM determined the actual use of technology, attitude toward using this technology connected with beliefs to define behavioral intention to use new technology as explained by Liu (2004) and illustrated in 2.1. TAM focused on beliefs about the usefulness and ease of use to be a main role in technology adoption behavior. Perceived Usefulness (PU) refers to the degree of potential individual perception that use of new technology will enhance improving performance Davis et al. (1989). Perceived Ease of Use (PEOU) is identified as an individual perception of using technology not requiring extra effort. Perceived Enjoyment was added later by Davis et al. (1992) and considered â€Å"essential motivation in adoption of new technology, the extent to which the activity of using computer is perceived to be enjoyable in its own right, apart from any performance consequences that may be anticipated†. In TAM, behavioral intention to new technology usage was determined by a persons attitude toward using this technology. In addition TAM evolved with an updated version proposed in 2000 by Venkatesh and Davis called TAM2. This new model was influenced by subjective norms, image and output quality. Having examined PU, PEOU and enjoyment in different shopping experiences, Lee et al. (2006) and Bridges and Florsheim (2008) found that seeking hedonic benefit depends on perceived enjoyment through online experience. Hedonic elements may encourage internet use, but not necessarily online buying. Furthermore, an individual consumer may be oriented to seek experiential value through enjoyable browsing or shopping online or for their own fun experience. Seeking utilitarian benefits also relies on perceived ease of use and satisfactory outcomes, in addition to influencing the purchase directly. Utilitarian orientation defined by Bellenger and Korgaonker (1980), Babin et al. (1994) and To et al. (2007) observes orientation or motivation seeking instrumental value to minimize time and effort shopping and cost saving or seeking convenience. Acquired benefit depends on whether the mission of shopping is completed or not. The e-retailers focus providing utilitarian benefits more than hedonic benefits will increase or be completed efficiently during the process of online buying and future intention. 2.3.2 online shopping acceptance model Zhou et al. (2007) proposed an extension model of TAM called â€Å"Online Shopping Acceptance Model† (OSAM). This model considers a general view of online purchasing acceptance from the consumers perspective. These authors also pointed out that in spite of TAM Davis et al. (1989) being broadly used to examine online purchasing environment, it does not analyze specific online shopping characteristics. Therefore OSAM integrated consumer factors in traditional markets and theories may be added to TAM factors to re-examine the issue in the context of online shopping as showed in 2.2. Moreover, OSAM have been developed to predict and explore consumer acceptance e-purchasing by incorporating the beliefs, intention, and attitude behavior relationship into the perspective of perceived usefulness which was replaced by perceived outcomes to cover potential benefits and e-shopping risks. Shopping orientation and motivation have been added from traditional market factors considered antece dents of online purchasing intention and online experience as factors that construct during navigation of e-shopping sites. Also, satisfaction as mediators between behavior and intention has been added. OSAM considers a strong predictor of continue intention to purchasing more than perceived usefulness. Furthermore, this model includes consumer demographics and normative beliefs with their influence on e-purchasing intention. Exploring the development of TAM by introducing OSAM will enhance our understanding of different factors that affect consumer behavior intention. 2.3.3 Theory of reasoned action Fishbein and Ajzen (1975) formulated a â€Å"Theory of Reasoned Action† (TRA), which illustrates behaviors expressed by individual intention to perform a behavior from psychological social factors and aims to examine measurements of that behavior. Based on Marshall et al. (2009) and Lee and Park (2009), they pointed out correlations between beliefs, subjective norms and attitude affects on formation of behavioral individual intention. This intention is influenced by subjective norms referring to the individuals perception with outside influences to perform (or not) a specific behavior to purchase as illustrated in 2.3. While attitude refers to an individual attitude behavior, negative or positive, toward adoption of innovation and brand overall which creates their beliefs about the consequences of adopting and the brands attributes (Jobber, 2004). Beliefs are defined by the persons subjective probability that performing a particular behavior will produce specific results. Four types of belief attitude towards to e-shopping were identified by Vijayasarathy (2002); shopping experience, product perception, customer services and customer risk. This model therefore suggests that external stimuli influence attitudes by modifying the structure of the persons beliefs (Ajzan and Fishbein, 1980 and Ajzen, 1991). Further, TRA provides a strong theoretical basis for studying motivation related decision-making. Using this theory is expected to enhance our understanding toward attitudes and behavioral intention of online shoppers. 2.3.4 Theory of planned behavior The Theory of Planned Behavior (TPB) can be appraised as an extension of TRA according to Ajzen (1985) used to predict buying behavior based on Bagozzi and Kimmel (1995) and De Cannià ¨re et al. (2009). A central element of this theory is the individual intention to perform a given behavior as shown in 2.4. Ajzen (1991) identified intention as ‘how individuals are willing to try and how much effort they are planning to exert, in order to perform the behavior. The same author and Chen and Corkindale (2008) state this theory includes an additional element which is an individual perceived behavioral control (PBC). Compeau and Higgins (1995) cited by Dennis et al. (2009) defined it as a judgment of ones ability to use a computer. PBC is compatible with Banduras (1977, 1982) concept of â€Å"perceived self-efficacy which is concerned with judgments of how well an individual can execute courses of action required to deal with prospective situations†. In PBC attitude and subje ctive norms factors can predict intention and behavior. According to TPB, PBC together with intention can be used directly to predict behavioral achievement. This model proposes the intention impact and mediates among these factors: 1) intentions are the immediate antecedent of behavior, 2) fully mediate on impact of attitude towards behavior and 3) intentions partially mediate the impact of perceived behavioral control (Ajzen, 1985, 1991; Fishbein and Ajzen, 1975) as illustrated in 2.4. Furthermore, Ajzen stated that the relative importance of predictors in the TPB would be different among behaviors and situations. On the other hand, TPB components can be used according to De Cannià ¨re et al. (2009) to form the experience after purchasing. 2.3.5 Decomposed Theory of planned behavior In 1995, Taylor and Todd demonstrated that better comprehension of the relationship between beliefs and antecedent of intention need to be combined as attitudinal beliefs as DTPB as shown in 2.5. They argued that DTPB is a strong model, more advanced and purer than the TRA and the TPB model. It was identified that, due to diffusion innovation theory, attitudinal beliefs contained three characteristics of an innovation that affect the adopt

Essay on Dr. Eckleburg of The Great Gatsby -- Great Gatsby Essays

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Hypnotherapy is widely recognised, as a method for aiding smoking cessation, however, conflicting evidence exists regarding its efficacy. In meta analysis hypnosis proved 3 times more effective than nicotine replacement methods, and 15 times more effective than stopping without help (Schmidt and Chockalingham, 1992). Having said this, results are not always clean cut. A number of studies report a mixture of success rates i.e. 90.6% (Barber, 2001), 90% (Klager, 2004), and 80% (Crasilneck, 1990), while others report much lower rates of success at 48% (Elkins and Rajab, 2004) and 25% (Ahijevych, Yerardi and Nedilsky, 2000). Something else to consider is the variety of methods that may be adopted in order to treat smoking cessation with hypnosis, as the efficacy of these methods may also vary (Crasilneck, 1990; Barber, 2001; Spiegel, Frischholz, Fleiss and Spiegel, 1993). However, the constant variable within smoking cessation treatment is the patient. Therefore, treatment tailored towar ds the individual needs of the smoker needs to be considered when evaluating the best approach to therapy. This is a non-clinical case study exploring whether multi session tailored treatment may better serve the individual needs of certain smokers. Therefore, hypnotherapeutic techniques are tailored to the patient’s needs in order to achieve optimum success. The patient (D) is a male actor. He lives with his partner who has recently stopped smoking with hypnosis. He is 31 yrs old and has been smoking for 18yrs. This is D’s third attempt at smoking cessation. Initially D attempted to stop smoking without help and was unsuccessful. D’s second attempt involved single session smoking cessation, and failed to achieve lasting results. Therefore a multi ses... ...to practice relaxation techniques autonomously over a three-day period before his second session of hypnosis. D had showed Case Study, London. prolonged abstinence in the past and is living with a significant other (who has now stopped smoking); therefore, it would seem probable that low level of hypnotisability may have been elemental in impeding his progress, initially. Research suggests that high hypnotisability facilitates successful behaviour modification (Frischolz et al, 1993). Therefore, in D’s case, this needed to be addressed before further therapy could commence. However, it has been suggested that abstinence from smoking does not correlate with hypnotisability (Holroyd, 1991). Nevertheless, it could be argued that within this study, low rate of abstinence i.e. 16% may have impeded verification of a relationship between hypnotisability and outcome.

Why Napleon Was a Success :: European Europe History

Why Napleon Was a Success Napoleon Bonaparte, was born on August 15, 1769 in Ajaccio, Corsica. He had 7 brothers and sisters. His original nationality was Corsican-Italian. He also despised the French. He thought they were oppressors of his native land. His father was a lawyer, and was also anti-French. One reason Napoleon may have been such a conqueror was he was raised in a family of radicals. In 1784 to 1785 Napoleon attended the Ecole Militaire in Paris. That was the place where he received his military training. He studied to be an artillery man and an officer. He finished his training and joined the French army when he was 16 years old. Soon after that his father died, Napoleon was stationed in Paris in 1792. After the French monarchy was overthrown on August 10, 1792, Napoleon decided to make his move up in the ranks. After this, Napoleon started becoming a recognized officer. In 1792 Napoleon was prompted to the rank of captain. In 1793 he was chosen to direct the artillery against the siege in Toulon. He seized ground where he could get his guns in range of the British ships. Soon after that Toulon fell and Napoleon was promoted to the rank of brigadier general. When Napoleon was made commander of the French army in Italy. He defeated four Austrian generals in succession, and each army he fought got bigger and bigger. This forced Austria and its allies to make peace with France. During this campaign the French realized how smart Napoleon was. He developed a tactic that worked very efficiently. He would cut the enemy's army in to two parts, then throw all his force on one side before the other side could rejoin them. This method was extremely effective against the Sardinian troops, because he defeated them five times in 11 days. When Napoleon returned to Paris he receive a huge welcome. He then began thinking of pursuing political power and military power. He wanted to become the next Alexander the Great, so he asked the Directory if he could take a large army to Egypt. That way he could conquer an empire that included Egypt, India, and other middle and far east places. Napoleon came up with a neat idea to accomplish this.

Analysis Rocking-Horse Winner Essay

People in life who are unware of how they affect others, brings out their struggle with ignorance. This ignorance can hit every aspect of their life. In the short story by D. H. Lawrence, â€Å"The Rocking-Horse Winner†, a young boy named Paul encounters a rough lifestyle due to fact that nothing is ever good enough for his dear mother, Hester. He takes the burden on himself, and tries to reclaim everything that his mother desperately longs for. As young as Paul is, he takes a huge responsibility in resolving the financial burden of his family. Paul is a crucial character element to the plot and this relationship between the two helps the story unfold. The relationship between Paul and his mother is very unusual compared to your average mother son connection. Being an innocent child, Paul feels that his mother just doesn’t have the luck in life to be happy. From his point of view he felt that the way to get to happiness for himself and his family was to provide monetary materialistic pleasure. Thus ultimately leading to his epic journey for contentment. Hester, Paul’s mother, doesn’t recognize how much of an influence she is on her son’s life. Even though her actions of bad parenting habits and lack of a self-filter, she doesn’t realize that her outlook on life is critically affecting her child’s livelihood. She has a rare way of seeing things, belief in that luck is what brings you money and that without that it you won’t be prosperous. The reasoning behind this is that Paul is constantly hearing the phrase â€Å"There must be more money†, whispering throughout the house. Between the whispering and his mother, Paul witnessing actions of this sort pretty much corrupt himself by the end. Paul has many interactions between himself and the family gardener named Basset on the topic of horseracing. Basset is a veteran at placing bets on horses and he loves it. Paul and Basset come to be great friends when, Paul finds that he is able to come up with the winner of the upcoming derby. Using this to his advantage, Paul enlists the help of Basset to help himself to start winning money. Uncle Oscar gets word of the betting and wants in on the partnership, which is great because Paul finds Uncle Oscar lucky. These interactions between these three characters help secure Paul with a small fortune. Even though Basset and Uncle Oscar never forced him to come up with the winning horse, there were consequences that could not be foreseen. Paul rode his rocking horse hard and put lots of effort into it, sometimes hours upon the horse. Keeping in mind that the reason he did this  was to please his mother with a monetary gain. Sadly before a big derby, Hester finds Paul thrashing upon his rocking horse, falling off in a heap. He yells out the winning horses name â€Å"Malabar† and becomes unconscious. Paul unknowingly took his life for the sake of his messed up mothers eternity. The setting in this particular short story was fairly stagnant. The majority of the time, the setting was at the family’s house in England. Then, a small segment was at a horse race in which Uncle Oscar took Paul to. Setting was relevant to the character Paul, because it mainly revolved around what he was doing. For example, he is the one that wants to provide for the family, so the story follows him and his journey. An important element to â€Å"The Rocking-Horse Winner† is the relationship between the character and how the plot is patterned. The plot is set up in order of sequence of events, Lawrence wrote to where he could follow the thoughts and actions of Paul through a third person point of view. For instance, Paul realizes he can get money for his financial burdened family through the horse races. So in turn, he starts riding his rocking horse for the major derby’s coming up. The author D.H. Lawrence establishes character to bring out the conflict and resolution into the story. Conflict is brought upon the main character, Paul by his mother relating to the fact that the family does not have enough money for what they desire. Her desire for more financial wealth lies at core of all the conflict that happens in the story itself. Paul is the one that is trying to resolve this issue by using his special power of prediction. This story as a whole is a closed plot. Paul eventually ends up dying at the end with his final hurrah of â€Å"Malabar†, making the story have a definite ending. Personally I am satisfied with the way the story ended. It went out with a bang and it’s nice to not be puzzled on how the story could end that way. I am though interested in how the family would survive without not only Paul but the huge money supply he left the family. Wealth is one thing people can go crazy over. Hester is a great example of how ignorance can ruin someone’s life and even majorly affect other people around. Paul was just doing what he thought was morally correct to help his mother and the family. He did his deed without them knowing and never got any appreciation. This unappreciated hero helped give plot to the story and life to the characters.

Kite Runner †Religion Roles/How Political Events Effect Characters Essay

3. In the novel The Kite Runner, the author Khaled Hosseini rarely mentions religion, but in a way, it plays a big role in the growth of the main character, Amir. In the beginning of the novel, Amir first questions his religion. Either he can listen to a â€Å"mullah† who taught that drinking was a sin, or he can listen to his more westernized father who thinks that religion is meaningless and drinks for his enjoyment. As one works their way through the novel, religion at first appears as a minor role, and eventually evolves into a much greater role in the life of Amir. The first important instance of Religion, appears in chapter three when Amir learns about sin and drinking. â€Å"Mullah Fatiullah Khan†, a teacher who taught Amir about Islam, said that â€Å"Islam considered drinking a terrible sin†, and that drinkers would one day answer for this on â€Å"the day of Qiyamat, Judgment Day†. Amir tells Baba, Amir’s father, about what he learned and Baba responds by saying that Amir has â€Å"confused what [he’s] learning in school with actual education†, says that â€Å"no matter what the mullah teaches, there is only one sin†, and that one sin was theft. Killing, cheating, lying, were all variations of theft. Amir blames himself for killing his mother, and believed that Baba hated him for this. Many people seek forgiveness through religion, but at this point of the novel, Amir has no idea which religion he should turn to. This young Amir seems as if he is indifferent toward Religion, and maybe might not care for it as a traditional follower of Islam would. Even though it seems this way, he will carry religion with him throughout the novel and will become a greater part in his life as he matures. In chapter twenty-four of The Kite Runner, Amir talks to the American Embassy about adopting Sohrab, Hassan’s son that Amir rescues from a Taliban official, and a man says that Sohrab is going to need to go to an orphanage again. Sohrab did not like the idea of being in an orphanage again and tries to commit suicide by slitting his wrists. Amir is able to get Sohrab to the hospital, then finds a white bed sheet and locates west so that he could pray. When he puts his forehead to the ground, he remembers that he hasn’t â€Å"prayed for over fifteen years† and has â€Å"long forgotten the words† but it did not matter to him. He then speaks the words he still did remember. In his prayer he says that he can now see that â€Å"Baba was wrong† and prays for forgiveness of his sins, betrayal, and lies. Amir promises to become a good follower and for his last words he asks for one last thing and says, â€Å"My hands are stained with Hassan’s blood; I pray God doesn’t let them get stained with the blood of his boy too. † I stated previously that many people seek for forgiveness through religion. For most of Amir’s life, guilt was carried with him and was never able to forgive himself. When he was in times of need, like his father’s diagnosis or Sohrab’s suicide attempt, he sought to his faith. This shows that Amir unconsciously also carried his faith throughout his life. Amir is a very introverted main character, but when he turns to his faith, the reader is truly aware of his feelings. Amir needs to believe in god to provide an agent for forgiveness. His faith will finally allow him to forgive himself, and will ultimately make Amir become more mature, and a man like his father. Months later on a Sunday morning, Amir gets out of bed and prays the â€Å"morning namaz†, and did not â€Å"have to consult the prayer pamphlet†. He says that â€Å"the verses came naturally now†. This shows that Amir has now accepted his faith and has grown from it. Amir’s religion and guilt played hand in hand with another. By reconciling and coming to terms with his betrayal of Hassan, he can finally now embrace Islam. 2. In the years of 1978 and before, Afghanistan was a peaceful country. The citizens relatively had freedoms, but with the arrival of the Russians and Taliban, these freedoms were to diminish. These political changes in Afghanistan have a direct effect on the characters lives in The Kite Runner. In chapter five, one reads about the first shootings that Amir hears. There were gun shots and explosions in the streets that lasted less than an hour. Those were â€Å"foreign sounds† to the Afghan people then. â€Å"The generation of Afghan children whose ears would know nothing but the sounds of bombs and gunfire was not yet born. † Amir then states that â€Å"The end, the official end, would come first in April 1978 with the communist coup d’etat, and then in December 1979, when Russian tanks would roll into the very same streets where Hassan and I played, bringing the death of the Afghanistan I knew and marking the start of a still ongoing era of bloodletting. † This is the part of the story where everything begins to change for the characters in The Kite Runner. The communist takeover of Afghanistan would drive Baba and Amir, along with other privileged class, into exile. The political situation in Afghanistan had led to a point where â€Å"you couldn’t trust anyone in Kabul anymore† and â€Å"for a fee†¦ people told on each other†. Dead bodies would turn up on the sides of the streets with bullets in their heads. Baba had to then make arrangements for him and Amir to flee to Pakistan. Baba and Amir would have to leave their old life behind them. Baba would have to leave his life of luxury and wealth. Amir left behind his childhood life, and left his betrayal of Hassan in Kabul, which will carry with him throughout the novel. Amir states that â€Å"For me, America was a place to bury my memories. For Baba, a place to mourn his. † When they settled in Fremont, California, Baba has a hard time fitting in and would eventually become unhappy working at a gas station. Amir on the other hand will have the opportunity to go to school and graduate college. The move to America is a set back for Baba, but for Amir, it will allow him to grow as a man. Amir would eventually return to Kabul in search for his nephew Sohrab. When Amir sees the streets of Kabul, he noticed that they are flooded with beggars. â€Å"They squatted at every street corner, dressed in shredded burlap bags, mud-caked hands held out for a coin. † The shocking thing here is that these beggars are mostly children, no older than six or five sitting at the laps of their mothers. Amir states that â€Å"the wars had made fathers a rare commodity in Afghanistan. † Hosseini paints a picture of the living situation that Amir’s half-brother Hassan was stuck to live with. Hassan was not privileged enough to flee, and had to live in this war torn Afghanistan. Amir’s nephew Sohrab is one of the unfortunate children that is born into a life of gun fire, explosion, and poverty. It is up to Amir to become a man and find â€Å"a way to be good again. †