Promotional Activity and Pricing Essay Example | Topics and Well Written Essays - 1000 words

Promotional Activity and Pricing - Es severalise ExampleThe firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. The South west Airlines has designed special provision for the customers who are aged 65 and older and extreme facilities are also offered to kids and disabled persons (Seniors Southwest.com). The participation has also arranged high tech facilities for providing boarding passes. The customers can nonice boarding passes from the Skycap Counter (situated in selected locations) and check luggage four hours prior to the scheduled departure. The competitive promotional packages include low costs and customers loyalty. Since the Southwest Airlines avoids likewise much lavishness facilities, it can cut down the passenger charges which in turn assist the company to achieve customers loyalty. The effic ient managerial strategies of the company buzz off assisted it to design a competitive promotional mix that strongly meets customer interests. II Wilbur L. Schramm proposed an original model of communication process in 1954 which understandably depicts the information flow in a system. The Schramms model is just an extension of Shannon-Weaver transmission model of communication that proposes six elements of communication such as source, encoder, message, channel, decoder, and receiver. In addition to these elements, the Schramms model suggests other two concepts such as feedback and field of experience. According to Schramms model (as cited in Scannell, 2007, p.210), encoding plays a crucial role in the communication process as it the first step that converts the thought into content. This model says that the information is of no use if the recipient is not able to decode what the speaker actually intents to convey. Hence, Schramms model stands on the strength of the principle tha t encoding and decoding are the two basic elements of a communications system since effective flow of information between two individuals is not possible without these two. On the basis of this model, one can explicitly say that the Southwest Airlines has effectively established a communication system in its promotional mix. For instance, as the company deals with segment focused operations, it can identify house servant needs and serve local population well (Europe Lowcost). The domestic operations aid the company to avoid cultural barriers in communication process it enables the company to effectively practice its promotional mix by ensuring effective flow of communication between customers and airlines management. In addition, the customer feedback collection process also contributes to effective information flow. III Like Southwest Airlines, many other air travel companies also offer additional services to its customers. It is necessary to take ranges of things into key out whi le setting prices for the various services provided by the airlines. It would be better to classify the product/service offers into two such as ordinary and luxury in order to effectively set prices for them. Ordinary products include snacks and other food items while satellite radio and TV facilities constitute luxury products. It is unembellished that aircraft passengers include low, middle, and upper class individuals therefore, airlines companies must meet the interests of every class of people while setting pri