Promotional Activity and Pricing Essay Example | Topics and Well Written Essays - 1000 words

Promotional Activity and Pricing - Es severalise ExampleThe firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. The South west Airlines has designed special provision for the customers who are aged 65 and older and extreme facilities are also offered to kids and disabled persons (Seniors Southwest.com). The participation has also arranged high tech facilities for providing boarding passes. The customers can nonice boarding passes from the Skycap Counter (situated in selected locations) and check luggage four hours prior to the scheduled departure. The competitive promotional packages include low costs and customers loyalty. Since the Southwest Airlines avoids likewise much lavishness facilities, it can cut down the passenger charges which in turn assist the company to achieve customers loyalty. The effic ient managerial strategies of the company buzz off assisted it to design a competitive promotional mix that strongly meets customer interests. II Wilbur L. Schramm proposed an original model of communication process in 1954 which understandably depicts the information flow in a system. The Schramms model is just an extension of Shannon-Weaver transmission model of communication that proposes six elements of communication such as source, encoder, message, channel, decoder, and receiver. In addition to these elements, the Schramms model suggests other two concepts such as feedback and field of experience. According to Schramms model (as cited in Scannell, 2007, p.210), encoding plays a crucial role in the communication process as it the first step that converts the thought into content. This model says that the information is of no use if the recipient is not able to decode what the speaker actually intents to convey. Hence, Schramms model stands on the strength of the principle tha t encoding and decoding are the two basic elements of a communications system since effective flow of information between two individuals is not possible without these two. On the basis of this model, one can explicitly say that the Southwest Airlines has effectively established a communication system in its promotional mix. For instance, as the company deals with segment focused operations, it can identify house servant needs and serve local population well (Europe Lowcost). The domestic operations aid the company to avoid cultural barriers in communication process it enables the company to effectively practice its promotional mix by ensuring effective flow of communication between customers and airlines management. In addition, the customer feedback collection process also contributes to effective information flow. III Like Southwest Airlines, many other air travel companies also offer additional services to its customers. It is necessary to take ranges of things into key out whi le setting prices for the various services provided by the airlines. It would be better to classify the product/service offers into two such as ordinary and luxury in order to effectively set prices for them. Ordinary products include snacks and other food items while satellite radio and TV facilities constitute luxury products. It is unembellished that aircraft passengers include low, middle, and upper class individuals therefore, airlines companies must meet the interests of every class of people while setting pri

The Help Fictional Story Movie Analysis Essay Example | Topics and Well Written Essays - 750 words

The Help Fictional Story Movie Analysis - Essay Examplepatronage the difficulties the maids face at the hands of their racist employers, they argon so remorseful and labor good care of their employers children. In fact, the maids are portrayed as so loving to the employers children despite the harsh treatments they get from their bosses. Despite being looked down upon by their employers, the maids transform the life of a young white woman by empowering her to write a novel about them. Sev timel themes emerge from the movie some of which include love, racial intolerance, class, and gender. Although the film is based on the Jim Crow era when America was deeply divided along racial line, love features prominently in the film. For instance, although the maids live with abusive employers, they show a lot of love to the children that they take care of. In real life, I have experienced what love can do in the midst of hatred and discrimination. In certain move of Florida, I have noticed t hat peoples attitudes toward people of color, Blacks especially, are quite negative. It is not uncommon for one to hear a white expressing his/her shun for blacks in subtle ways. While some people of color may opt to counter such attitudes and sentiments with negative words, others have taken to ignoring the negative attitudes, alternatively of countering them with love. From experience, I have realized that the persistent sharing of love with potential adversaries has a huge positive impact. Those who hate their others gradually change their negative attitudes when they are proven to be wrong through acts of love. The film is based mainly on the racism that was being practiced in America in the 1950s. In this regard, the movie tells of how the black maids are abused by their white employers who appears not to appreciate what they do.

Entrepreneur Essay Example | Topics and Well Written Essays - 1750 words

Entrepreneur - Essay ExampleNot every person has the nerve and bravery of putting a large amount of their money at jeopardy.Sid was ready to go ahead with his dream of owning a business and not doing a job under someone. He was ready to invest completely his savings that were kept aside for another important purpose of a family by his wife. He not only invested money that he had, notwithstanding overly took major loans from the bank. And entrepreneur not only invests money into the business, but runs the entire set up. Sid fits the picture well because he had an entire plan in soul for the business of a product that he created, which also received positive responses from his friends and co-workers. As the entrepreneur, he worked out the business plan that stated the business objective, an establishment to the product, his manufacturing plant details, marketing techniques, financial funding reports, legal planning and even his personnel hiring plans.Although, Sid did not have the knowledge that normally an entrepreneur would have because of his neediness of professional degrees he managed to know enough for his use by the small management course that he did. He covered up for that by pursuance the advice of his bank consultant who guided his through the steps towards the loan.In order to pursue his dream, Sid took a big risk of starting Ladder rails. The product was only recent and could have easily failed to catch the consumer attention, but Sid did not lose hope and just like a successful entrepreneur entered the gamble. An entrepreneur postulate to have passion and of late faith in his product and work, which Sid most definitely did. Even in the first two years of the business, when losses were rattling being made, he did not blame anybody else and took responsibility for it. Along with that, he did not lose hope that quick and with the satisfaction from the increasing sales go along with the business. Therefore, we can say that Sid is truly the d efinition of an entrepreneur.Q2. Not every business endeavor tends to succeed in its mission, only certain ones with the necessary qualities cross hurdles and reach its destination. One of the basic factors is a good entrepreneur running the business. Entrepreneurs ar people with different skills and qualities. There are usually four cornerstones that are crucial for entrepreneurs to possess - commitment to the opportunity, strategic leaders, organizational capabilities and persistence.For a business to succeed, the people running it should have strong faith in their plans. It is only with deep passion and commitment that a business can cross all hurdles, otherwise people tend to lose hope when there are galore(postnominal) problems on the way. Sids business, Ladder Rail, initially had to face many financial problems. There were not enough funds available to start up a new business from the scratch or to buy plants and machinery for production. There were also some people who disc ouraged Sid and later the losses made were disheartening in itself, but it was Sids devotion to his dream of a new business that gave him the strength to pull through.In order for a business to sustain and flourish in the future, the leadership should be strategic that is, the leader should have a vision in the future. Current activity should be such that the long term goals are fulfil and the business becomes much more lucrative with time. Sid was

Climate change Dissertation Example | Topics and Well Written Essays - 8250 words

Climate change - Dissertation ExampleClimate change is the biggest environmental problem that the world is facing today. High-intensity storms and hurricanes argon hitting the United States and Australia, ice sheets in the Arctic and Antarctic regions are rapidly melting and severe droughts in Indonesia have resulted in fires razing the demesnes forests to the ground. Apart from direct destructive impacts to the environment, global warming also poses a threat to kind health. Increasing amounts of rainfall will give travel to the spread of vector-borne diseases. Despite the overwhelmingly negative effects of climate change, actual trends still reflect rising levels of temperature. Out of the 20 hottest years on the planet, 19 occurred from 1980 until the present. According to NASA, 2005 was the warmest year recorded for over a century (Gutro, 2006).Human activity is the aboriginal cause of this drastic increase in the worlds temperature. The burning of fossil fuels to meet the c apability demands of households, businesses, and industries is number one on the list of greenhouse gas emissions. The worlds total energy manipulation is directly proportional to population levels. Simply put, the more people there are, more of worlds resources are utilized. Sustainable development is key to learn future tense generations survival.The Kyoto Protocol aims to provide a solution the pressing problem of climate change. The United Kingdom being one of the signatories has committed to reducing deoxycytidine monophosphate emissions significantly by the year 2010 (Wikipedia, 2006). ... Increasing amounts of rainfall will give rise to the spread of vector-borne diseases. Despite the overwhelming negative effects of climate change, current trends still reflect rising levels of temperature. Out of the 20 hottest years of the planet, 19 occurred from 1980 until the present.ivAccording to NASA, 2005 was the warmest year recorded for over a century (Gutro, 2006)v.Human activ ity is the primary cause of this drastic increase of the worlds temperature. The burning of fossil fuels to meet the energy demands of households, businesses and industries is number one on the list of greenhouse gas emissions. The worlds total energy consumption is directly proportional to population levels. Simply put, the more people there are, more of worlds resources are utilized. Sustainable development is key to ensure future generations survival.The Kyoto Protocol aims to provide a solution the pressing problem of climate change. The United Kingdom, being one of the signatories, has committed to reduce carbon emissions significantly by the year 2010 (Wikipedia, 2006)vi. This has given rise to several policies that the government has authored in order to meet the set target. This paper focuses on energy efficiency and the introduction of renewable energy as two of the solutions that the United Kingdoms construction sector have given attention to. The effectiveness of regulati ons in place will be analyze to see if these would be adequate to significantly decrease the countrys carbon emissions.Emerging insights from adaptive and community-based resource management suggest that building resilience into both human and ecological systems is an effective way to cope with environmental change characterized by future surprises or unknowable risks. We

GBST Reading Summary Assignment Example | Topics and Well Written Essays - 500 words

GBST Reading Summary - Assignment ExampleIn Amoral Familism, corruption is an conniption involving particularism, wherein providing resources, one believes it is only to those that the person feels obligated to (Harrison and Huntington, 2013), with nepotism as its most expressed form. Majorities of market forms are established on universalism and not particularism hence, corruption does not commence such market values. Similarly, corruption is equally attributed to religion and culture, based on the perspective that certain cultural and religious settings influence the occurrences of corruption. For example, from social science consensus, it is observable that religion is a significant determinant of varied secular cultures such as protestant-dominated environments having an increase in corruption compared to those with least domination of Protestants (Umphlett, 1985). Such a point of view is because protectants in contrast to other Christianity denominations believe that the abi lity to avoid sin is a personal issue, and each has the ability of so doing.The connection between Protestants and corruption goes a long way to affect the economic developments of such areas. Considerably, the kin between Protestantism and perceptions of corruption indicate that such a relationship enhances in the control of per capita income. Such an indication shows that higher corruption-prone areas influences higher economic development of the individuals participating in the corrupt dealings (Harrison and Huntington, 2013), according to the article Religion, assimilation (Kent, 2008), and Corruption. In the contrary to Amoral Familism, ties that are most important and significant are those between families, as in a mother and her child. It is considered that such close ties, are the ones most responsible for influencing corruption through elements such as nepotism, and not ties of the

Environmental Science Lab Essay Example | Topics and Well Written Essays - 500 words

Environmental Science Lab - Essay Examplets saw replacement with by CFLs, water conservation fixtures replaced outdated technology, interface recycled-content carpeting was used throughout the building, and modern solar array was put on the roof. Truly, all these were geared towards cut back the buildings impact on the environment.Secondly, before the opening of the centre, a HVAC system was installed, which is a combination of an electric resistance heat and the old and shine conditioning system. Windows have poor thermal qualities and a plan is underway for completion of an integrated design via renovation. Other buildings can emulate trammel centre, whereby they run for environment in designing of buildings. An architects decisiveness to put CFLs, water conservation fixtures, recyclable carpeting, and windows of thermal qualities would take care of the environment. A decision to renovate rather than demolish existing buildings would be friendly to the environment. Additionally , if a demolition must be done, recycling of materials is necessary for a sustainable environment.Alliance for Sustainable Colorado. Advancing Sustainability through Collaboration Designing the Future 2012.Web 2 March 2012. http//sustainablecolorado.org/blog/energy/alliance-center-designing-the-futureNatural suck is the cleanest-burning conventional fuel, producing lower levels of greenhouse gas emissions than heavier hydrocarbon fuels such as coal and oil. Energy has many uses like transportation, cooking, lighting, and turning engines. Efficiency, affordability, and environmental conservation are some of the factors we consider in analyzing a good source of energy. My main source of energy is the natural gas. Natural gas comes from Denver Colorado. Since its establishment in 1997, the Colorado Natural Gas, Inc. provides natural gas services for commercial and residential customers with an aim of promoting efficient use of affordable and environmental friendly natural gas. Denver has been in the frontline in solar

Shakespeare's A Midsummer Night's dream Essay Example | Topics and Well Written Essays - 1500 words

Shakespeares A Midsummer Nights dream - Essay ExampleThey are totally and constantly take up which of the two men they love even though the men referred, may change due to the magic drop. In the beginning of the play Hermia is told that she has a fewer days left for deciding if she would obey her father and marry Demetrius rather than Lysander. Paternal consent was an absolute necessity for the marriage of a daughter in Elizabethan days and the Duke in the play stresses upon this point of patriarchal importanceMothers role in the birth of a daughter seems to be rather obscured here. It is verbalize as though the child is the property of the father alone, one of his possessions with which he could decide to do whatever he chooses. Rgeus accuses Lysander with the obvious show of this right all over the daughterAgain the gender plays an important role here. Being a daughter is a decidedly much lesser role than being a son. The daughters are protected, shielded, exclusively were dom inated and decisions about their lives were informed to them and they were expected to abide by those paternal decisions. Hermia was accustomed the choice of either to die the Death or to abjure forever the Society of Men or she can endure the Livery of Nun.Those were the days when chastity was valued the most. ... Those were the days when chastity was valued the most. The Queen, who had given up her pleasures and male company, for ruling the country as an absolute monarch, was ruling the social and cultural scenes of England too. We see in the play Hermia being definitely genitive case about her virginity. Female virginity was a necessity for a good match and a subsequent married life. Male virginity was not a forced factor, but definitely was valued. Conversation between Helena and Hermia in the I scene, shows that Hermia is rather simultaneously smug and unhappy with two men loving her and Helena is longing to be Demetrius lover. (The more I love, the more he hateth me). Helen a could not stomach the fact that Dimetrius has gone with Egeus to the court of the Duke to gain ground Hermias hand. In her desperation to win his attention, she does not hesitate to beg her friend for advice I teach me how you look, and with what Art You sway the Motion of Demetrius Heart (I-I-192-193)Rivalry and a kind of mild wickedness begin from this point between the two. Hermia and Helena have a kind of homosocial world of peer-group friendship. Their innocent relationship continues very comfortably, till the heterosexual relationships disturb it, mainly when Hermias longing for Lysander brings distance to her relationship with Helena. Most of the time, they had friendship with men without much of intimacy and this is not disturbing their chastity in any way. It is like a celebration of companionship. But, the friends refrain from discussing their choices of men or discuss the men themselves. Prior to the influence of the drug, the two friends do not seem to be having any go for to relinquish their respective partners. During the wars of love, there had been jealousy and